Team With ACS Automotive to
‘Fuel’ New Revenue Opportunities
You don’t have to be a vehicle aficionado to serve this tech-hungry market
Partners like you, who know technology and have solid customer relationships, are always on the hunt for expanded revenue opportunities.
Here’s the great news you might not know: ACS Cloud Partners specializes in solutions for businesses and runs a niche division, ACS Automotive, that targets the lucrative auto-dealership market.
Ready to learn more about going outside of your traditional technology sales? Keep reading…
Challenges Auto Dealers Face and How ACS Automotive Helps
Throughout the world, auto dealerships are struggling with many challenges that, as it turns out, the right technology and trusted advisor guidance can alleviate.
- First, dealer inventory continues shifting from fossil fuel-powered vehicles to electric, requiring new customer messaging and outreach types.
- Next, inflation and interest rates remain high, impacting buyer stickiness and forcing dealers to reframe marketing campaigns and offer new payment methods.
- At the same time, shoppers’ expectations have grown more sophisticated. These days, prospects want to peruse options from their couches before visiting dealerships in person. This calls for 360-degree, interactive tours of both vehicles and the showroom floor.
- In turn, auto dealers must capture potential customer attention immediately — and keep it. That means communicating with them in new ways; from web chat to text follow-up. This has become especially critical for traditional dealerships as startups such as Carvana deliver an all-digital experience from the beginning of the buyer journey.
- Finally, auto dealers have to extend non-traditional payment methods without overpaying back-end fees.
Many — and we mean many — dealers still need help understanding, choosing, and deploying the services and platforms that will support each of the above requirements. To that point, ACS Automotive offers technologies and consulting that meet dealers’ unique circumstances.
For example, our dealership-only providers specialize in the following:
- Fully integrated UCaaS with call, text, and chat tracking that tie directly into auto-industry-specific CRM and dealer management systems
- 360-degree walkaround/virtual tours
- AI for sales and service departments
- Credit card processing specific to auto dealers
- Software that lets buyers view and select add-ons before signing final paperwork
- Digital marketing, including video, SEO, coupons, social media and more
But I Don’t Know Anything About Selling to Auto Dealers
Adding auto dealers to your prospect list through ACS Automotive doesn’t mean learning new skills. Rather, it relies on the ones you’ve honed: Building relationships and focusing on outcomes for the customer — actions you take every day.
Yes, we recommend getting an in-depth grasp on the vendors ACS Automotive sells, because these companies only target auto dealerships. It will be necessary for you to see dealers’ challenges from their perspectives so you can recommend the best solutions. Fortunately, because of your background in the technology sales channel, this should be a breeze. Plus, ACS Automotive’s in-house experts are on hand — — whenever you have questions or want some extra help.
What Do Auto Dealers Need?
For the most part, auto dealers need the same basic services and platforms as other organizations — fast, reliable, secure connectivity; easy integrations; and proven solutions around marketing, lifecycle engagement, and data analytics. In terms of results, they are looking for more efficiency, productivity, and sales.
But there are some differences, too, compared to other types of businesses. Perhaps the biggest is that auto dealers use custom platforms — dealer management systems (DMSs) — to oversee all their operations, including marketing, sales, financing, administration, and service. New technology must integrate with the DMS, and heighten its functionality and usability.
ACS Automotive ensures that the vendors we offer dcan deliver new options for payment processing, detailed call tracking and buyer engagement, outsourced digital marketing, and customer loyalty programs. These kinds of hosted and tailored solutions are vital for auto dealers, many of whom are understaffed and running on tight budgets (a familiar refrain regardless of industry).
And though they may not yet realize it, auto dealers need artificial intelligence to achieve efficiency and increase sales. As an ACS Automotive trusted advisor, you can talk about AI in impactful layman’s terms so dealers can make sense of how the technology will let them reach and retain buyers.
Team With ACS Automotive
On the whole, auto dealers require digital transformation, even if they don’t know what that means or what it looks like. That’s one reason why ACS Automotive turns to knowledgeable technology experts such as yourself to add auto dealers to your customer rosters. You know how to translate tech-speak into real-world outcomes. We do the behind-the-scenes footwork to bring you dealer-specific solutions and can step in with sales support when you like.
Together, we can set up auto dealers for success in a quickly evolving world, and reap the rewards. Considering that one research firm projects auto dealers will spend more than $32 billion on software alone by 2026, and considering that there are nearly 17,000 franchised, new-car dealerships (and thousands more independent lots) just within the United States, those rewards can be significant.
Get in touch today to find out how to partner with ACS Automotive and ACS Cloud Partners.
As a partner with ACS Cloud Partners, we help you build your business through countless resources like our FiberLookup™ and PricingPRO™ tools and dedicated sales support teams. Our partners also benefit with customized commission structures and marketing techniques to increase revenue. Because of our established relationships with providers, you are able to market the full portfolio of products to your customers.
Want to learn more?
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